Who really goes to Hell?

One of my friends recommended this free online book to me. Who really goes to Hell? It is a re-examination of the usual evangelical doctrine of salvation using biblical exegesis. I've taken a scan of its contents, and I must say that it is much more in coherence with modern biblical scholarship than the evangelical stand. I have not looked at each biblical evidence in detail, but I would like my readers to take a good look at its content and give me your earnest feedback.